You’ve poured your heart and soul into your business. You’re great at what you do, your clients love you, and your work speaks for itself – but you still struggle to stand out, attract the right people, or feel truly confident showing up online.
Good branding connects your brand to your ideal client, but this connection won’t happen if your branding is out of date. What might have been a great brand strategy when you started out may now be tired and no longer properly represent the business, or the wants and needs of your ideal customers.
Good branding connects your brand to your ideal client, but this connection won’t happen if your branding is out of date. What might have been a great brand strategy when you started out may now be tired and no longer properly represent the business, or the wants and needs of your ideal customers.
As the business owner you most likely have a thorough understanding of your brand’s values. But it doesn’t matter how well thought out they are if you aren’t able to effectively communicate them to your customers. This is where a brand audit can be useful.
Colours really do evoke emotions and play a huge role in how consumers make decisions. According to a study by the Institute for Colour Research, people subconsciously judge a person, environment, or product within 90 seconds of initial interaction… Up to 90% of this assessment is based on colour alone.